Sales and Marketing Training

Developing a Marketing and Sales Strategy for your Small Business.

During the Marketing Session of the training delegates will receive strategic guidance and practical exercises to assist them in developing their marketing and communications strategy.

The Sales Session will be focused on improving their ability to cold call clients, better handle objections, close more sales, and build long-term mutually beneficial relationships with their customers.

The course outline:

Session 1: Marketing

Defining Marketing
Understanding your Target Market
Your Company’s Competitive Advantage
Marketing Mix and the 4 P’s
Writing your Mission Statement
Promoting your Business
Online Marketing
How to Network Effectively

Session 2: Sales

Defining Sales
Cold Calling
Presentation Skills
Negotiation Skills
Handling Objections
Closing the Sale

Please note:

The number of delegates per class is limited to 10. This is to ensure that each delegate receives individual guidance in completing both their marketing and sales strategies.

You will be asked to complete a pre-course assignment, to assist you with creating your marketing strategy.

Available Course Dates: